The official magazine of the College of Healthcare Information Management Executives

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• Editorial Calendar
• Case Study Advertising
• H&HN’s Most Wired Magazine Supporting Advertiser Programs
• Executive Dialogue Roundtable Sponsorships
• Contacts

2008 Editorial Calendar

Exclusive Data, Unique Editorial

H&HN’s Most Wired Magazine is a quarterly case-study magazine that uses data from the Most Wired® Annual Survey and Benchmarking Study along with interviews with hospital CEOs, CIOs, COOs, CMIOs and physician and nurse leaders to reveal how Most Wired® award winners and survey participants have used the Internet and information technology (IT) to solve strategic and financial problems. The magazine examines the tactics and strategies successful hospitals have used to connect with patients, physicians, suppliers, employees and health plans.

H&HN’s Most Wired Magazine® identifies the best IT practices in the industry. Each issue details how Most Wired survey respondents have improved the quality of patient care and patient satisfaction, achieved their hospitals’ business goals, and managed problem areas such as patient safety, workforce shortages and HIPAA regulations. H&HN’s Most Wired Magazine® provides health care leaders with an opportunity to share details of what they did, why they did it, and how they did it.

*Subject to change

** Free Ad Study

Ad study is conducted on the Summer issue by Harvey Research Organization, Inc., an independent research firm. The study is conducted on full circulation display ads only and reveals:

• How many readers remember seeing your ad
• How many readers remember reading your ad
• How readers with buying/specifying influence in the product category rate your ad against your competitions’

 H&HN’s Most Wired Magazine Supporting Advertiser Programs

A program designed to maximize benefits of advertisers in nonexclusive product categories. Supporting advertisers receive:

Advertising Visibility

• Four full-page, four-color sponsor corporate ads in H&HN’s Most Wired Magazine
• Sponsor representative appears in the masthead of H&HN’s Most Wired Magazine as a member of the editorial advisory board
• Logo on www.hhnmostwired.com (magazine Web site) with a link to the sponsor’s site
• 150 x 60 Web button advertisement on www.hhnmostwired.com (magazine Web site)
• Banner ad on www.hhnmostwired.com (magazine Web site)

Editorial Advisory Board Membership

Supporting advertisers can build relationships with key CIOs by participating in H&HN’s Most Wired Magazine’s two annual editorial advisory board meetings. These meetings include discussion on the direction of the magazine, as well as dialogue with editors and CIOs on critical industry issues.

Participation in Executive Dialogue Roundtable

Supporting advertisers can participate in one roundtable report each year. Each report is a special 12- to 16-page feature on a strategic topic. It features a closed-door dialogue with CEOs, CIOs, CFOs, CNOs, CMOs, CMIOs and COOs, as well as representatives from sponsor companies. The roundtable report appears in a special section of H&HN’s Most Wired Magazine. For additional information contact Mark Colucci at (312) 893-6886 or mcolucci@healthforum.com.

Prices (annual):
One Year:  $50,000     Two Years:  $45,000     Three Years:  $40,000

 Executive Dialogue Roundtable Sponsorships

Each 12- to 16-page report features a closed-door, roundtable dialogues with CEOs, CIOs, CFOs, CNOs, CMOs, CMIOs and COOs, as well as representatives from sponsor companies. Sponsors receive:

• A seat at the table and networking lunch with five to seven hospital “C-title” executives
• Visibility, including name and photo, in the listing of panelists
• Opportunity to be quoted in the Executive Roundtable report
• Company logo on front cover of the report
• Company name listed on back cover of the report
• 250 reprints of the Roundtable series report (500 for supporting advertiser sponsors)

Contact your account manager for details.

 Case Studies

Special advertorial devoted to leading IT product or service applications used in hospitals or health systems. Company provides text and photographs/illustrations detailing product/service use and performance in a case study style. Each case study includes: company name; name and title of company contact; case study details, photos/illustrations. Full-page display advertisers have the option of placing their ad opposite their case study page. Each full-page case study editorial page is priced at $5,000. ($4,000 for companies with display ad insertions in that issue.)

Guidelines: Insertions must be accompanied with a signed case study insertion order form – contact your Account Manager for a copy or download a PDF file of the form from the www.hhnmostwired.com advertising section. Case study pages do not count toward earned frequency display ad rate. Materials due three weeks prior to normal materials due date.

 Sales