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Issued: September 2007 |
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| H&HN’s Most Wired Magazine® is the official magazine of the College of Healthcare Information Management Executives |
2008 Ad Rates (PDF)
2008 Editorial Calendar (PDF)
Statement of Ownership (PDF)
Health Forum Market Support (PDF)
Most Wired Sponsorship Opportunities & Benefits (PDF)
Click below to go to:
- Special Case Study Advertising
- Most Wired® Survey Sponsorships
- Web Site Advertising
- Recent Advertisers
- Executive Dialogue Roundtable Sponsorships
- Production Contacts & Mailing Instructions
- Print Production Specifications
- General Regulations
- Sales Contacts
- IT Buyers’ Guide
- E-Newsletters
Black & White Advertising Rates
The logo of full-page advertisers will be included in a “Thank You” recognition ad that will run in each issue.
| Size | 1x | 4x | 8x | 12x |
| Page | 6,750 | 6,480 | 5,950 | 5,680 |
| 2/3 | 5,080 | 4,870 | 4,470 | 4,260 |
| 1/2 | 4,390 | 4,220 | 3,860 | 3,710 |
| 1/3 | 3,370 | 3,260 | 2,970 | 2,850 |
| 1/6 | 2,010 | 1,950 | 1,780 | 1,710 |
Color Surcharge Rates
Color surcharge rates apply for all advertising. If the same color is used for additional pages in the same issue, positions may not be guaranteed. Consult publisher for rates on special inks.
Additional Cost-Per-Page or Fraction
| 2-color Process | $635 | 3- or 4-color Process | $1,700 | |
| Pantone Matched Color | $1,095 | 3- or 4-color Process Spread | $3,000 | |
| Pantone Metallic Inks | $1,565 | Bleed | No charge |
Closing & Materials Due Dates
Mailing date is the 6th of the following month after the ad close date.
| Issues | Ad Close | Materials Due |
| Winter (Feb) | 1/7/08 | 1/10/08 |
| Spring (May) | 4/7/08 | 4/10/08 |
| Summer (Aug) | 7/7/08 | 7/10/08 |
| Fall (Nov) | 10/6/08 | 10/9/08 |
Advertiser Rate Protection ProgramFor rate protection at 2007 rates, send a signed reservation agreement (two insertion minimum) for 2008 ad space before January 31, 2008, along with an insertion order for at least one insertion that will run in the 2008 Winter issue. Rate protection only applies to regular display advertising, not to promotion pricing (e.g., combination buys).
Cover and Special Position Rates
2007 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positions cannot be canceled. Customers reserving special positions who cancel those positions later in the year will be contractually obligated to pay all premiums for all unused positions if those positions are not sold. Special positions can only be guaranteed with premium. Rates include the earned black-and-white rate plus the following additional charges:
| Position | Additional Charge | Position | Additional Charge |
| Inside Front Cover | 20% | Inside Back Cover | 20% |
| Back Cover | 20% | Table of Contents | 10% |
Special Case Studies: Available in Every Issue!
Advertorial page devoted to leading IT product or service applications. Company provides text and photographs or illustrations detailing product/service use and performance. Each case study includes: company name; name and title of company contact; and case study details, photos/illustrations. Each full-page case study page is priced at $5,000 (net).
$1,000 Discount for Display Advertisers
Companies that place any size display ad in the same issue as their case study receive a $1,000 discount off the $5,000 case study page rate. Full-page display advertisers have the option of placing their ad opposite their case study.
Special Web Extra: Case study participants can extend the reach and visibility of their case study by creating a Web link on the H&HN’s Most Wired Web site. Contact your Account Manager for details.
Case Study Guidelines: Case study insertions must be accompanied with a signed case study insertion order form — contact your Account Manager for a copy or download a PDF file of the order form from the advertising page on www.hhnmostwired.com. Case study pages do not count toward earned frequency display ad rate. Case study ad materials must be received three weeks prior to normal ad materials due date.
Executive Dialogue Roundtable Sponsorships
A series of special reports on strategic topics important to “C-title” executives. These 12- to 16-page reports feature closed-door, roundtable dialogues with CEOs, CIOs, CFOs, CNOs, CMOs, COOs, and CMIOs as well as representatives from sponsor companies. Two topics are selected by editors, but additional topic suggestions are welcome.
The sponsors of each roundtable event will receive:
- A seat at the table and networking lunch with five to seven hospital “C-title” executives
- Visibility, including name and photo, in the listing of panelists
- Opportunity to be quoted in the special roundtable report
- Company logo on front cover of the report
- Company name listed on back cover of the report
- 500 reprints of the roundtable series report
| Sponsorship fees: | Participation in one executive dialogue roundtable: | $15,000 |
| Exclusive sponsorship of one dialogue roundtable: | $60,000 |
Roundtable Series Guidelines: There will be a minimum of four and a maximum of seven sponsors per event. Roundtables will be scheduled after an individual roundtable achieves the four-sponsor minimum. Panelists will be selected by the editors of H&HN’s Most Wired Magazine® based on the subject of each roundtable.
Furnished and Reply Postcard Inserts
Furnished Inserts: Contact the production department for complete bindery and shipping requirements before printing furnished inserts. Contact your Account Manager for rates.
Reply Postcard Inserts: Postcards may be inserted only in combination with a full-page ad in the same issue. All reply postcards must comply with current U.S. Postal Service regulations for business reply mail, and verification is required by the publisher before printing. Contact your Account Manager for rates.
H&HN’s Most Wired Magazine® Combination Buy
A special combination-buy price of $5,000 per page (net) is available to full-page H&HN’s Most Wired Magazine® advertisers who also place a full-page ad in Hospitals & Health Networks.
Combination Buy Guidelines: Combination buys apply only to full-page ads purchased on a one-for-one basis with H&HN ads. Pricing is net, and does not include agency commission. Advertisers must supply separate ad materials for each publication. Ads may contain different creative. Combination-buy ads will run after the matching paid ad page(s) have run in H&HN and the account has been paid in full. Pages do not count toward earned frequency. Combination buys cannot be used in conjunction with other discount programs.
Most Wired® Survey Sponsorships
Companies that wish to have greater visibility and impact in the health care IT market, and who wish to have a close link with the recognition associated with the Most Wired® Survey and Benchmarking Study can opt for a range of sponsorship involvement, please contact: Alden Solovy (312) 893-6818 asolovy@healthforum.com Mark Colucci (312) 893-6886 mcolucci@healthforum.com
Recent Advertisers
Visit the H&HN’s Most Wired Magazine® Web site to see the list of companies that have selected H&HN’s Most Wired Magazine® as their media vehicle: www.hhnmostwired.com
HealthForumBuyersGuide.com
Company Product / Service Web Links
A new Web site link, www.HealthForumBuyersGuide.com, featured in banner ads on the Web sites of Health Forum publications is quickly becoming a valuable resource for health care professionals trying to locate products and services. www.HealthForumBuyersGuide.com uses powerful search technology that continually indexes the content of participating supplier Web sites. Site visitors have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant searches on the Web.
Purchasing a searchable listing ensures that your company’s brand and message are delivered directly to those that matter most to your business. Each listing features your company logo, a corporate description, links to your company’s Web site and specified e-mail addresses and placement in as many predefined headings as you’d like. There are a full range of pricing and placement options, plus banner ads available. Contact your Account Manager for additional information.
Listing and placement options start at: $395
Health Forum Media Network Online Rates
The Health Forum Media Network delivers the nation’s largest hospital administration and senior management collective marketplace. Reach your target market with our family of online offerings including publication Web sites, e-newsletters, and Web seminars.
Web Site Advertising
The Health Forum Media Network Web sites, which feature 100% original content, offer many high-visibility advertising opportunities.
Monthly Network Exposure Package 1 - $2,750 (gross) Includes 50,000 impressions and the following ad unit sizes: 468x60; 250x250; 150x120
Monthly Network Exposure Package 2 - $4,125 (gross) Includes 75,000 impressions and the following ad unit sizes: 468x60; 250x250; 150x120
Monthly Network Exposure Package 3 - $5,500 (gross) Includes 100,000 impressions and the following ad unit sizes: 468x60; 250x250; 150x120
Single Unit Size Pricing (gross)
| Unit Size | 1 month | 3 months | 6 months | 1 year |
| 250x250 | $2,500 | $2,375 | $2,225 | $2,050 |
| 468x60 | $2,000 | $1,900 | $1,780 | $1,640 |
| 150x120 | $1,625 | $1,550 | $1,450 | $1,330 |
• 25K impressions guaranteed
• C-suite network buy only
E-Newsletters
H&HN OnLine
Two insightful, Web-first articles per issue from well-known contributors such as Emily Friedman, Joe Flower, Dan Beckham, and Ian Morrison.
Frequency: Weekly (Tuesday)
Circulation: 24,000 hospital executives and senior management
Most Wired OnLine
Two Web-first articles focusing on information technology and its role in shaping the future of health care.
Frequency: Weekly (Wednesday)
Circulation: 24,000 hospital executives and senior management
AONE E-News Update
Delivers the latest news and insights on topics such as workforce, patient safety, technology, and legislative/regulatory developments to an influential group of nurse leaders.
Frequency: Weekly (Friday)
Circulation: 5,700 nurse executives
H&HN OnLine and Most Wired OnLine Rates (gross)
| Unit Size | Open | 6x | 12x | 24x |
| 468x60 | $1,500 | $1,425 | $1,320 | $1,200 |
| 250x250 | $2,500 | $2,375 | $2,200 | $2,000 |
| 728x90 | $2,650 | $2,520 | $2,330 | $2,120 |
Run in HHNO and MWO in the same month — 25% discount
AONE E-News Update (gross)
| Unit Size | Open | 6x | 12x | 24x |
| 468x60 | $730 | $695 | $645 | $585 |
Health Forum Media Network Online Rates
Web Seminar
Deliver your message and develop leads through a Web seminar hosted by the Health Forum Media Network. Our Web seminar package can be customized to fit your strategy and budget. Contact your Account Manager for details and pricing.
Web Poll
Sponsorship includes logo on question panel and 468x60 banner ad on results page.
$1,650/month (gross)
Corporate News
$1,450/month (gross)
Includes logo and 15-word text link, with a link back to your site.
Health Forum Media Network Marketing Channels
- Contact your Account Manager for more information.
- All prices quoted gross.
- Pricing is commensurate to current site traffic levels.
C-Suite Channel
Target decision-makers looking for information on IT, Finance, Consulting, Design & Construction, Patient Safety and more.
$10,137/month (gross)
Nursing Management Channel
Reach this highly influential group of nurse leaders who design, facilitate and manage care. This is the largest collective marketplace for nurse executives.
$8,875/month (gross)
Materials Management Channel
Access the leading online supply chain and materials management marketplace
$1,375/month (gross)
Facilities Management Channel
Deliver your message through the leading management magazine for health facility operations, architecture, construction and environmental services.
$560/month (gross)
Health Forum Media Network Contacts
| National OnLine Sales Manager Jim Siebert One North Franklin Street 28th Floor Chicago, IL 60606 (312) 893-6815 Fax (312) 422-4600 jsiebert@healthforum.com |
Production & Marketing Kyle Anderson One North Franklin Street 28th Floor Chicago, IL 60606 (312) 893-6810 Fax (312) 422-4600 kyleanderson@healthforum.com |
Kate Tomsic One North Franklin Street 28th Floor Chicago, IL 60606 (312) 893-6811 Fax (312) 422-4600 ktomsic@healthforum.com |
Display Ad Production Specifications
Printing: Web Offset Publication Trim Size: 8 x 10.75"
Method of Binding: Perfect-bound Publication Stock: 40 lb. coated
Standard Unit Sizes
| Space Unit | Inches Wide | Inches Deep |
| Full Page | 7" | 10" |
| 2/3 Page | 4.5" | 9.5" |
| 1/2 Page horizontal | 7" | 4.875" |
| 1/2 Page vertical | 3.375" | 9.5" |
| 1/3 Page horizontal | 4.5" | 4.875" |
| 1/6 Page | 2.1875" | 4.875" |
Bleed Trim Size: Set up full page and spread ad documents to the publication trim size, and allow for bleeds to be pulled out .125” on all sides. Keep all live matter .25” from the trim edge for safety.
Print Production Specifications
Required Material: Digital files are required. CD-ROM is preferred media.
File Formats: PDF’s are the preferred file format, with resolution of 300 dpi for continuous tone images–grayscale and color scans–at 100%, and 2400 dpi for scanned black-and-white line art at 100%. Quark Xpress, Adobe Illustrator, Adobe InDesign, Adobe PhotoShop, Adobe Pagemaker, or MacroMedia Freehand files are acceptable (266 dpi for CT scans, and 1200 dpi for LW). Macintosh format is preferred, and PC format files are acceptable if cross-platform compatible. Publisher is not responsible for color shifts, low-resolution photos or unreadable type.
Requirements:
- Include a printout of disk contents and identify the disk format.
- Ads should be sized to 100% of mechanical requirements.
- Scanned artwork/images should be formatted as EPS or TIFF files.
- With the page layout include all PostScript screen and printer fonts and original graphic files if imported graphics are used in the ad.
Color: Color files must be CMYK. Use Pantone colors only if the ad is to print in that color. RGB files must be converted to CMYK before submission. The publisher is not responsible for color shifts if files are supplied as RGB.
Proofs Are Required:
1-color ads: A black-and-white laser proof.
2-color ads: A black-and-white composite and color separated laser proofs.
3-color/4-color ads: a high-end color proof (100%).
The Publisher is not responsible for shifts in color due to differences between the file and the proof, or errors due to improper file preparation. It is assumed by the Publisher that all digital advertising files submitted for publication will perform in a satisfactory manner without any additional work required. If the materials supplied do not meet requirements, or additional work is necessary to meet specifications, the advertiser will be billed for all costs incurred.
Send Display Advertising materials to:
Margaret Jablonski (312) 893-6890
E-mail: mjablonski@healthforum.com
Fax: (312) 422-4516
Health Forum, One North Franklin St., 28th Floor
Chicago, IL 60606
Case Study Advertising Production Specifications
Materials due three weeks before display ad materials due date.
Case study copy, photos/illustration materials should be sent in the following file format: descriptive copy in Microsoft Word text-only; photo/illustration saved as a 5” x 7” 300 dpi CMYK TIFF or EPS file (no images embedded in MS Word document; RGB images are not acceptable). In order to copy fit the page, word counts should be closely followed: 700 words for a full-page case study based on a 3-column format. If photos or illustrations are provided, reduce the number of words accordingly (see samples below). E-mail all files as an attachment to: mweitzel@healthforum.com. Or, mail all files on disk to: Most Wired Case Study, Health Forum, Inc., Attn: Marty Weitzel, One North Franklin Street, 28th Floor, Chicago, IL 60606.
We will e-mail a PDF proof of your case study page(s) for your approval. Approvals must be received within two working days after receipt. Pages will not be run without signed approval. E-mail your signed PDF for approval or your questions to: mweitzel@healthforum.com.
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| No Picture: 700 words |
Small Picture: 600 words |
Large Picture: 500 words |
Production Contacts & Mailing Instructions
Send ad materials, proofs, and correspondence to: Health Forum, Attn: Margaret Jablonski, One North Franklin St, 28th Flr, Chicago, IL 60606; Phone: (312) 893-6890; Fax: (312) 422-4516; e-Mail: mjablonski@healthforum.com.
Send Display Advertising space orders to: Carolyn White, Phone: (312) 893-6846, Fax: (312) 422-4600, E-mail: cwhite@healthforum.com
Send Web Advertising space orders and banner ad files to: Kyle Anderson, (312) 893-6810, E-mail: kyleanderson@healthforum.com
Production Manager: Martin Weitzel, (312) 893-6831, E-mail: mweitzel@healthforum.com
General Regulations
Earned Rates: Frequency discounts are earned on the basis of total advertising placed within a 12-month contract period. The earned rate is determined by the number of pages, each page of an ad unit, each side of a full-run insert, or each fractional page counted as one page.
Agency Commission: 15% of gross billing allowed. Agency commission does not apply to accounts paid later than 30 days of invoice date.
Payment of Invoices: Payment terms for e-commerce companies are payment in advance. Payment terms for other companies are net 30. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising published hereunder. Advertising will not be placed if invoices are more than 60 days past due.
Publisher Approval: All advertising is subject to publisher approval. The publisher reserves the right to reject or cancel any advertisement, insertion order, or contract at any time. The American Hospital Association and its publications will not endorse advertising in any manner. Use of H&HN’s Most Wired Magazine® excerpted editorial in advertising copy is subject to approval by publisher.
Advertising Acceptance: Advertisements are accepted for publication entirely on the representation that the agency and/or advertiser are authorized to publish the contents thereof. Advertisers agree to indemnify, defend, and save harmless the publisher any claims or actions based on or arising out of any matter of any kind contained in such advertising, or the unauthorized use of any person's name or photograph, or any sketch, map, words, labels, trademarks, copyrighted matter or libelous statement in connection with advertising purchased according to the terms of this rate card.
Copy Regulations: Use of H&HN’s Most Wired Magazine® editorial in ad copy must be approved by the publisher and the contributing author. The AHA will not endorse advertising. Publisher may reject ads that are not suitable for publication. Ads that simulate editorial content must carry the word “Advertisement” in 12-point type.
Publisher Liability: Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances not within the control of the publisher. Publisher shall not be liable for errors made in key numbers, or Advertisers’ Index, or for costs and damages if for any reason publisher fails to publish an ad.
Rate Definition: Rates are based on the number of insertions of one page or less used in a 12-month contract period.
Short-Rate and Rebate: Advertisers will be short-rated if they do not use the amount of space on which their advertising has been billed during their 12-month contract period. Advertisers will be rebated if they earn a better frequency rate during that period.
Ad Format and Placement Policy: Advertising is fully interspersed throughout the magazine. Advertising is rotated throughout.
Cancellation Policy: Contracts and orders for insertions are due by the closing date of the issue, and cannot be canceled after that date.
Other Conditions: No conditions, printed or otherwise, appearing on contracts, order, or copy instructions that conflict with the provisions of this rate card will be binding on the publisher.
Contacts
| Publisher Mary Grayson (312) 893-6817 mgrayson@healthforum.com |
Associate Publisher and Executive Editor Alden Solovy (312) 893-6818 asolovy@healthforum.com |
| Sales Offices: | |
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| West Dana Eschen 4828 Matley Rd. La Cañada, CA 91011 (800) 944-1634 FAX (818) 541-1757 neschen@msn.com |
Central East Jim Siebert One North Franklin St. 28th Floor Chicago, IL 60606 (312) 893-6815 FAX (312) 422-4600 jsiebert@healthforum.com |
| Central West Lisa Schulte 1062 Dutch Mill Dr. Manchester, MO 63011 (800) 453-9706 FAX (636) 227-8892 lschulte18@healthforum1.com |
East M. J. Mrvica Associates, Inc. 2 West Taunton Ave. Berlin, NJ 08009 (856) 768-9360 FAX (856) 753-0064 mjmrvica@mrvica.com |
